I worked with REFORM CLOTHING to devlop a new photography style and brand aesthetic to their website/print collateral. As a new player in the custom school/team/organization clothing space, they wanted to be sure that their visuals were on par with the fresh and forward thinking style of the products they produced. they wanted to stray away from the typical stock/lifestyle photography of their competitors and create a look that is both aspirational, yet attainable to their budget minded customers.